When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s just never going to happen.
When you add a new keyword to your account, Google automatically assigns it a starting Quality Score of 6. From there, a combination of factors, including expected CTR, ad relevance, and landing page experience, will determine whether that score sinks or skyrockets. But not all keywords are created equal.
Today, we’re going to talk about what constitutes a good Quality Score depending on what kind of keyword you’re bidding on. Viewing this key AdWords metric in context will help you identify the right keywords to focus your optimization efforts on.
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