Behind the Scenes at an Interactive Video Shoot
Twice as Complicated, But 1000 Times as Cool
If you’re looking for a way to impact your viewers on a deeper level through your marketing, nothing makes as powerful of an impression as storytelling. As one of the oldest forms of sharing information, storytelling works so well because it creates an emotional connection between the prospect and the brand. Storytelling is one of the quickest ways to build up a brand’s likeability and trust. According to research giant Nielsen, people are becoming more skeptical of advertising methods in general, and they are well aware of when they are being sold to. Consumers want to do business with brands they like and trust.
One way to build rapport with would be customers is by earning their trust with storytelling. This storytelling can come in the form of brand stories, but it can also come in the form of fictional stories that support the brand’s marketing efforts. Yes, trust and likability can be built as much through fiction as it can from true stories. Why? Because storytelling is all about having a conversation with the viewer. It brings the prospect into a scenario where they are a welcome guest, rather than shouting a marketing message at them through a megaphone. When interactivity is added to the storytelling effort, it can make a strong impression. Now, thanks to this interactivity, the conversation is no longer one sided, which means it can have a much wider impact. --Matt Helbig
Help Accelerate Learning:
|
Nema komentara:
Objavi komentar