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This Week's Performance Tip Brought to you by: The 3 Crucial Features of a Great CTA When testing their call to action, most people focus on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that typically play a bigger role in the success or failure of your landing page. Get these right, and your odds of success increase dramatically. Get them wrong, however, and you’ll be facing an uphill climb for mediocre results.   AdWords Performance Grader Are you making mistakes in AdWords? Find out how your performance compares to similar advertisers, and get actionable tips to improve your results!   3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom LineRead Full Post » Review: Google’s New Account Health Score for Search (Beta)Read Full Post »   Mastering Copywriting for Conversions Toolkit Want more conversions? Our Toolkit is packed with tips and tricks that will improve your copywriting skills, ensuring a captive audience and higher conversion rates. Download Now >>